Tuesday 14 November 2006
Beating the path, Congo’s Only Tourism Company Will Be Profitable in 2007
The mighty Congo River is opened for tourism.
“The best vacation I ever had was a boat trip on the Congo River”, an American once told me. That was three years ago in Mozambique in a five star beach resort (I was on the UN payroll). I had escaped the peacekeeping mission on R’n’R while he was on a reconnaissance trip for his multi millionaire clients.
More than hundred years since Stanley navigated Africa’s great water way, the Congo River is simply a no go for tourists. Or so I thought until last week. I got to meet Michel Van Roten who, with his wife, runs the only tourist company in the country.
“Our six planned boat trips on the Congo River are fully booked for 2007”, the entrepreneur tells me with a big smile. The mythical boat trip might just make his company, “Go Congo”, profitable for the first time since 2002.
The biggest fight, he admits, was the bad press Congo suffered from. Four million dead from war, Ebola, malaria, you name it, it is here. Last August, a bunch of Poles had to cancel their visit with Go Congo due to gunfights in Kinshasa. In such circumstances, many would be fast to rename their venture “Don’t Go Congo”.
The risks are there, but Michel won’t budge. He repeats to me what his website states on the homepage: “If you really need 5 star lodges, whisky on the rocks and your 20-channels television, please go somewhere else.” That is definitely more marketing than warning.
Only a few years ago, Congo had flocks of visitors looking for the “real Africa”. “People want to see it, to live it” says the Belgium of his wealthy eco tourists. Congo’s paths have definitely become unbeaten.
The once profitable tourism industry will eventually wake up after more than a decade of hibernation. Michel and his wife are eager to seal their head start. Critical contacts are already made and they have the full support of the Tourism Ministry. To my question about his problems with governmental institutions Michel simply replies: “none”.
Early next year, Go Congo is going to prospect in Eastern Congo for a future package tour. Volcanoes, gorillas, pygmies, it sounds like a promising adventure. Maybe the Congo Rangers (my previous post) could team up with Michel’s clients?
My heart trembles at all the potential. Doesn’t it sound like Congo has a future? We’ll wait and see if Michel and his wife get more than sixty clients a year.
Here's a link to Go Congo's website. Otherwise, you can find one updated guide to DR Congo, but it's only in French: Le Petit Futé, which came out this year. For photos, try Hundred Years of Darkness.
My own top five Congo attractions (never did the river trip)...
“The best vacation I ever had was a boat trip on the Congo River”, an American once told me. That was three years ago in Mozambique in a five star beach resort (I was on the UN payroll). I had escaped the peacekeeping mission on R’n’R while he was on a reconnaissance trip for his multi millionaire clients.
More than hundred years since Stanley navigated Africa’s great water way, the Congo River is simply a no go for tourists. Or so I thought until last week. I got to meet Michel Van Roten who, with his wife, runs the only tourist company in the country.
“Our six planned boat trips on the Congo River are fully booked for 2007”, the entrepreneur tells me with a big smile. The mythical boat trip might just make his company, “Go Congo”, profitable for the first time since 2002.
The biggest fight, he admits, was the bad press Congo suffered from. Four million dead from war, Ebola, malaria, you name it, it is here. Last August, a bunch of Poles had to cancel their visit with Go Congo due to gunfights in Kinshasa. In such circumstances, many would be fast to rename their venture “Don’t Go Congo”.
The risks are there, but Michel won’t budge. He repeats to me what his website states on the homepage: “If you really need 5 star lodges, whisky on the rocks and your 20-channels television, please go somewhere else.” That is definitely more marketing than warning.
Only a few years ago, Congo had flocks of visitors looking for the “real Africa”. “People want to see it, to live it” says the Belgium of his wealthy eco tourists. Congo’s paths have definitely become unbeaten.
The once profitable tourism industry will eventually wake up after more than a decade of hibernation. Michel and his wife are eager to seal their head start. Critical contacts are already made and they have the full support of the Tourism Ministry. To my question about his problems with governmental institutions Michel simply replies: “none”.
Early next year, Go Congo is going to prospect in Eastern Congo for a future package tour. Volcanoes, gorillas, pygmies, it sounds like a promising adventure. Maybe the Congo Rangers (my previous post) could team up with Michel’s clients?
My heart trembles at all the potential. Doesn’t it sound like Congo has a future? We’ll wait and see if Michel and his wife get more than sixty clients a year.
Here's a link to Go Congo's website. Otherwise, you can find one updated guide to DR Congo, but it's only in French: Le Petit Futé, which came out this year. For photos, try Hundred Years of Darkness.
My own top five Congo attractions (never did the river trip)...
- Ruwenzori, the Mountains of the Moon, snow in Congo, third highest on the continent, the weirdest plants ever. Photos.
- Nyiragongo volcano, the third largest lava lake in the world, stare in a hole twice the height of Eiffel Tower and look at fountains of lava. Post.
- Mountain gorillas, take on the huge Silverback male with his harem full of fluffy babies. Damn, you only wished you could touch them. Photos.
- Pygmies of the Ituri forest will take you on a rush in the forest. Survival never looked easier. Photos.
- Itombwe Plateau, off limits area, unfortunately, simply picturesque landscape, highly interesting ethnic mix (or un mix), you could be the first white a whole generation will see. That is, on the condition you’re white. Photos.
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